Ethereum Name Service (ENS)

The Ethereum Name Service (ENS) is the most widely integrated blockchain naming standard. It is a distributed, open, and extensible naming system based on the Ethereum blockchain. The main job of ENS Domains is to map a human-readable name like 'brantley.eth' to machine-readable identifiers such as Ethereum wallet addresses, other cryptocurrency addresses, content hashes, and metadata. While many people only use ENS Domains to route to their Ethereum wallets, they can be linked to other cryptocurrency wallets like Bitcoin, Litecoin, and Doge as well.